With this project, my team and I were given the task to design a new feature for the popular app.
Assumptions
1
Users use multiple methods in order to find event spaces to rent for parties and social gatherings.
2
Property owners rely on services like
Yelp to book their spaces for events.
Our survey helped us figure out what users did in the past to perform these tasks.
Screener Survey
Both renters and owners would like to find an easier way to rent or list event spaces.
Owners
"At first it was tough, people did not
know that we had a space to rent."
"We would have to listed on Airbnb, but they did not have that option."
Renters
"I had to call businesses one at a
time to inquire about the space."
"Hard to filter through search results."
"Info online could have been old."
"Owners' contact info was hard to find."
Research Findings
Obtaining insights from our user interviews was helpful in our design process.
These insights gave us a great look into what users wanted to see while booking or renting an event space.
Event Space
Owners
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Event Space
Renters
With our personas in mind, we were better equipped to empathize with our users. They also helped us create or scenarios and tasks for our user testings.
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There were two main objectives during the first rounds of usability testing. The first was to allow users to select an event space based on preferences using filters. The second objective was to have users list a property they owned as a venue. In our first usability test, we tested four users. 4 out of 4 users completed the first task while only 3 out of 4 users completed the second. It was noted that these tests took a considerable amount of time.
Low-Fidelity Wireframes
Our first round of testing was done on Low-Fi wireframes. This helped us and the users know what the layout was without spending tons of crucial hours designing and redesigning High-Fi frames.
During our second round of usability testing, we found that users largely ignored any contact information within the app. In order to address Randi’s painpoints regarding contacting owners, we added an additional task. Our objectives remained the same as the first round of testing, with the addition of having users being able to successfully contact event space owners. During our second round of usability testing, we tested an additional four users. 2 out of 4 users completed the first task. 4 out of 4 users completed the second task and 3 out of 4 completed task three. Users rated the experience as a 1.6 out of 5 on the ease of use scale.
High-Fidelity Wireframes
During our second round of testing, we were close to finalizing our designs. We used a higher fidelity wireframe, so we can gauge our users reactions while completing their tasks.
Our main focus in iterating on our prototype was relocating buttons to areas of the app that were easier for users to see. Additionally, we clarified our language to reduce user confusion.
